MYL BERLIN at London Fashion Week 2022
In addition to exciting international live events, there will also be digital fashion shows and multimedia presentations of the collections.
“London Fashion Week (LFW) is a clothing trade show that takes place in London twice a year, in February and September. Showcasing over 250 designers to a global audience of influential media and retailers, it is one of the ’Big Four’ fashion weeks, along with the New York, Milan and Paris.
Organised by the British Fashion Council (BFC) for the London Development Agency with help from the Department for Business, Innovation and Skills, London Fashion Week first took place in October 1983. It currently ranks alongside New York, Paris and Milan as one of the ‘Big Four’ fashion weeks. It presents itself to funders as a trade event that also attracts significant press attention and benefit to taxpayers. It states that it is attended by over 5,000 press and buyers, and has estimated orders of over £100 million. A retail-focused event, London Fashion Week Festival, takes place immediately afterwards at the same venue and is open to the general public.
On-schedule events used to take place either at the British Fashion Council’s own show space, 180 Strand, or at external locations around central London.
During SS16 (shown September 2015) and AW16 (shown February 2016), British Fashion Council made the decision to host the designers’ showrooms to the ‘Vinyl Factory’, situated at the active car park in Soho, off Brewer Street.
Following increasing numbers of anti-fur protesters, the London Fashion Week held in September 2018 was the first major fashion week to be fur-free.”